boehner, 24% approve. 54% disapprove. i would say, the republican party continues to have a branding problem. >> there is. >> or a disintegrating problem in washington. >> it is a branding problem that was born of chaos in the primary process that continues. there is a great "politico" article that actually talks about the republican problem with branding. and talks about -- >> it's a great piece. >> have you seen this? >> yeah. >> the republican party has a branding problem. these are researchers that say -- we asked 22, 23 different topics, whether americans related more to the democratic party or the republican party. 22 of the 23, they appeal more to democrats. >> yeah. >> it is a generalized, massive branding problem over what's happened nationally over the past year. >> except in the south. >> the piece, in part, points out that unlike people who sit around here, most people, normal people out there in america react emotionally to politics when they hear phrases, they react emotionally. does this represent hope? fea